This project encompassed the development of the visual identity and the “Sobre o Tempo” website. This page presents the identity creation process for a personal blog dedicated to reflections on time, memories, experiences, and everyday life.

The concept was built around the symbolism of the hourglass, representing the passage of time, the cycles of life, and the organization of personal reflections. The identity conveys the project’s purpose through a simple, contemplative, and timeless visual language, aligned with the blog’s intimate character.