This project was developed as a redesign proposal for Hot-Dog Central, a traditional snack bar established in 2004 in Campinas, São Paulo. The kiosk is a family-run business managed by a father and son, and has been part of the neighborhood’s daily life.

Our team planned the brand redesign with the goal of modernizing its visual identity. The new logo follows a flat design style and a contemporary aesthetic, while preserving the establishment’s traditional character through classic elements.