Crocoral’s visual identity was developed as an academic project. The proposal involved creating a children’s toothpaste brand designed to make oral hygiene a more playful and engaging experience, encouraging children to develop autonomy and healthy habits from an early age.

The name Crocoral combines the words “crocodile” and “oral,” giving rise to Croco, the mascot created to strengthen the brand identity and connect with children through a fun and welcoming visual language.